It is well accepted that most Brand purchase decisions take place at point of purchase. That is, when the shopper is about to lift the product off the supermarket shelf. So, ensure that you get the shopper’s attention in this instant of time by offering an incentive for the shopper to select YOUR BRAND and not your competitor’s. And what better way to do it than offering a coupon giving the shopper some money off your product. The coupons can be on-pack, as neck tags or in dispensers, just where your products are. Just look at how successful Point of Purchase coupons are in the Method of Distribution graph in the latest Coupon Update:
Shoppers make their purchase decisions when they are in the supermarket in front of the shelves containing the product. Offer them an on-pack coupon on your product to make your brand the most attractive one to take!
No matter how small or big your marketing budget is, you can initiate an on-pack coupon campaign to improve the sales of YOUR BRAND.
For more information on all aspects of coupons, phone Melissa or Mike at (011) 403 0688 or e-mail melissa@ccbsa.co.za or mike.aitken@ccbsa.co.za .
Website by VIO Web
We use cookies to improve your browsing experience on our site. Click here to find out more